Creative Leadership and brand identity studio turning your biggest ideas into brilliant brands.

We partner with visionary leaders to build brands that become their businesses most valuable asset and the foundation of their legacy. Our approach blends business strategy with bold brand thinking - creating visual and verbal identities that carry the weight of your mission and position you as the obvious choice in your category.

Our Work

What we do?

We close the gap between where the brand is now, and where the business deserves to be.

Whether you've outgrown your MVP, entering into a new market with a visionary idea, or rebranding to reflect your next stage of growth - we collaboratively build brands that cut through the noise, take up space in your market, and make you the unmistakable choice for the people who matter.

Creative Leadership

An outside eye works wonders. Borrow Hannah’s by bringing our founder into the fold to guide the strategic and creative direction of your business. From campaign creation, brand strategy and fractional Creative Direction to bring your brand to the forefront of your business
  • Advisory
  • Go to Market Strategy
  • Communication
  • Positioning

Brand Identity

Hire Hannah May, our Founder - to directly embed into your creative management team at leadership level. For agencies needing Project Director or Creative Project Lead support for key client accounts or projects, and for brands needing fractional Creative Leadership navigating a rebrand or brand evolution.
  • Project Direction
  • Systems + Operations
  • Senior Project Management
  • Fractional Brand Leadership

Website Design

We design websites that do far more than look the part. We turn your business strategy, products, and future vision into a digital home that converts - attracting the right clients and customers, building instant credibility, and creating a seamless user journey that makes buying from you the easiest decision they make that day.
  • UX Design
  • UI Design
  • Website Development
  • App Design + Development

Client ResultsM?

Marketing has changed. Has your brand kept up?

The brand playbook for founders, brand leaders + creators building brave, bold, and culturally relevant brands. Helping you understand the marketing shifts reshaping how we build brands and what you can do to stay ahead
ABOUT HANNAH

I turn your big ideas in to brands that open doors, challenge convention and turn missions into movements.

Led by Creative Director + Brand Advisor Hannah May, Maybe is a strategy and creative studio based in Lisbon but operating internationally.

With over a decade of experience across brand, product, and business strategy and more than 100 brands under her belt , Hannah brings a level of commercial thinking and creative conviction that goes well beyond what most studios offer. She's your creative director, your strategist, your sounding board, and the person who will tell you what you need to hear, not just what you want to.

We are drawn to big ideas, innovative thinkers and ambitious missions. The Founders who are ready to show up as the category-defining brand they know they can be and create the change that they want to see in the world.

Sound like you? Pull up a chair.

Big Brand Moves*

Our publication about brand, business, growth and founder moves that you can make today to shift the needle in your business. You can check our our past articles, frameworks and musings over on the BBM blog and sign up to join the community below.

2026 Marketing Shifts That Will Change the Way Your Brand Is Built

Four marketing shifts redefining how brands are built in 2026. From AI and human creativity to closed communities, here's what founders need to know now.

How to Create a Brand Identity Your Audience Is Obsessed With

Your brand identity should make your audience obsessed with everything you do. Three strategies for creating visual identities that resonate and attract the right people.

How to Keep Your Brand Culturally Relevant

Cultural relevance isn't reserved for big brands with big budgets. Here's how any founder can embed cultural commentary into their brand to deepen connection.

Does Your Brand Actually Help You Land Bigger Opportunities?

Book deals, speaking stages, dream partnerships. Your brand is either opening doors or keeping them shut. Here's how branding creates real opportunities.