You've built something worth believing in. Now build the brand that makes everyone else believe it too.

We are Maybe Design Studio. An independent strategy, branding and website design studio for Founders building something brilliant. Led by Creative Director + Strategist Hannah May, we are your thinking partner, design co-pilot and your brand's best chance of becoming impossible to ignore. We don't build brands to be just a part of the conversation. We build them to lead it.

Our Work

What we do?

We close the gap between where the brand is now, and where the business deserves to be.

Whether you've outgrown your MVP, entering into a new market with a visionary idea, or rebranding to reflect your next stage of growth - we collaboratively build brands that cut through the noise, take up space in your market, and make you the unmistakable choice for the people who matter.

Brand Identity

We take your ideas, your vision, and your market advantage and turn them into the most powerful piece of IP your business will ever own. Turning founders into category leaders, ideas into iconic identities, and businesses into brands that are impossible to forget.
  • CREATIVE DIRECTION
  • VISUAL IDENTITY
  • PRINT + PACKAGING
  • PRODUCT DEVELOPMENT

Website Design

We design websites that do far more than look the part. We turn your business strategy, products, and future vision into a digital home that converts. Every site is optimised for Google and AI search, bringing new ready-to-buy people into your world. A site that builds instant credibility, with a seamless user journey that makes buying from you the easiest decision they make that day.
  • UX Design
  • UI Design
  • Website Development
  • App Design + Development

Brand Advisory

Most businesses communicate what they do. The ones that win communicate why they're the only ones worth choosing. This is strategic thinking work. We go beneath the surface of what you offer to find the thing that is genuinely, only yours, then build the verbal identity, the market position, and the brand story that do the selling before you have said a word.
  • BRAND STRATEGY + POSITIONING
  • BRAND AUDITS + IMPLEMENTATION PLANS
  • FRACTIONAL BRAND LEADERSHIP
  • ONGOING CONSULTANCY

Kind WordsM?

Stefanie Sword-Williams, founder of Fuck Being Humble
Stefanie Sword-Williams
Founder, Fuck Being Humble
“I couldn’t recommend working with Hannah enough. She is such a brilliant thinking partner, expert and has an amazing ability to bring a brand to life through web design. This has been the best investment I’ve made all year and I know it will continue to bring value as I grow my business.”
Corrin, founder of Patina, smiling on a velvet banquette
Corrin
Founder, Patina
“Maybe gave our brand new life, all the way through from positioning to execution of our socials, site, events, you name it. Creative, thoughtful and super efficient, I’d work with Maybe every time.”
Marie, founder of Baseline, laughing on a white sofa
Marie
Founder, Baseline
“The brand doesn’t just look good, it communicates something real. And that’s given me so much confidence moving forward. If you’re looking for someone who will truly care about your vision and bring it to life in a way that feels authentic and human, Hannah is your person.”
Nicole Amarise, founder of Atelier Amarise, seated among flowers and greenery
Nicole Amarise
Founder, Atelier Amarise
“From the start, Hannah had a strong intuitive sense of where I wanted to go, even when I hadn’t fully put it into words. Her strategic thinking helped bring clarity to the brand direction, and the process felt purposeful and well-considered.”
Leyya, founder of Other Box, smiling outdoors in front of greenery
Leyya
Other Box
“Working with Hannah was a transformative experience. She was collaborative and thoughtful, taking the time to truly understand my needs and helping me structure and communicate my website content far better than I could have managed alone. I am incredibly grateful for Hannah’s support and expertise and highly recommend her services to anyone looking to take their business to the next level.”
Emma, founder of Playnist
Emma
Founder, Playnist
“Working with Hannah and her team has been such an incredible experience. She immediately understood the vision and made the entire process feel creative and collaborative. I am unbelievably proud and confident in Playnist as a brand. It’s so distinctive and aligned with my vision.”
Fin from the 93% Club
Fin
93% Club
“Working with Maybe Design Studio has been instrumental in levelling up our brand, helping us communicate our impact and mission. It was such a complete pleasure working with Hannah, who was clearly as invested as we are in our own success. It really brought new energy into our brand and products!”
Jodanna Bird (Jo Bird) brand portrait in red with the Just Jo Bird logo
Jodanna Bird
Founder, Just Jo Bird
“The whole process was extremely thorough and efficient, with my ideas and feedback actioned at each stage. The deliverables were incredibly comprehensive, including asset templates and tutorials. I feel a lot more confident in my visual presentation than I did before and I’m excited to keep building with it.”
Tiffany, founder of Allegory, seated on a beige sofa
Tiffany
Founder, Allegory
“I loved working with Hannah and her team. As a marketing strategist myself, I found it so valuable to be able to co-create with someone who not only knows good design but strong brand strategy. It really helped clarify this next level of business and it’s very rewarding to see it come to life on the website. Maybe Design Studio is a smart addition to any business looking to do more than look good!”
Heather, founder of Fresh Leadership World
Heather
Fresh Leadership World
“Hannah and team helped me turn my messy vision into a super clear, slick and powerful logo, brand and set of services on a fab website. I have since signed huge clients through my site like Sony, Amex and more, and I don’t think they’d have trusted my business as much if I didn’t have something this great.”

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The brand playbook for founders, brand leaders + creators building brave, bold, and culturally relevant brands. Helping you understand the marketing shifts reshaping how we build brands and what you can do to stay ahead
ABOUT HANNAH

I turn your big ideas into brands that open doors, challenge convention and turn missions into movements.

Led by Creative Director + Brand Advisor Hannah May, Maybe is a strategy and creative studio based in Lisbon but operating internationally.

With 15 years of experience across brand, product, and business strategy and more than 100 brands under her belt, Hannah brings a level of commercial thinking and creative conviction that goes well beyond what most studios offer. She's your creative director, your strategist, your sounding board, and the person who will tell you what you need to hear, not just what you want to.

We are drawn to big ideas, innovative thinkers and ambitious missions. The Founders who are ready to show up as the category-defining brand they know they can be and create the change that they want to see in the world.

Sound like you? Pull up a chair.

Big Brand Moves*

Our publication about brand, business, growth and founder moves that you can make today to shift the needle in your business. You can check our past articles, frameworks and musings over on the BBM blog and sign up to join the community below.

2026 Marketing Shifts That Will Change the Way Your Brand Is Built

Four marketing shifts redefining how brands are built in 2026. From AI and human creativity to closed communities, here's what founders need to know now.

How to Create a Brand Identity Your Audience Is Obsessed With

Your brand identity should make your audience obsessed with everything you do. Three strategies for creating visual identities that resonate and attract the right people.

How to Keep Your Brand Culturally Relevant

Cultural relevance isn't reserved for big brands with big budgets. Here's how any founder can embed cultural commentary into their brand to deepen connection.

Does Your Brand Actually Help You Land Bigger Opportunities?

Book deals, speaking stages, dream partnerships. Your brand is either opening doors or keeping them shut. Here's how branding creates real opportunities.