THE CHALLENGE
We partnered with Lara from Found & Flourish as she evolved her business from a membership platform into a bold, movement-driven brand rooted in purpose, profit, and collective impact. Through full strategic repositioning, we redefined Found & Flourish as a space for founders who refuse to choose between building wealth and creating change, founders who give a sh*t.
Dream it
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Dream it 〰️
The new identity draws inspiration from modern activism, community-led growth, and wealth redistribution, reflecting the brand’s rebellious yet deeply human voice. We also expanded Lara’s personal positioning as both founder and thought leader, integrating her mentoring, consulting, and speaking services into the core business model, opening new revenue streams and amplifying her visibility within the brand.
With a clear business model, sharpened messaging, and a distinct visual identity, Lara now has the tools and confidence to relaunch Found & Flourish to a new, wider audience, positioning herself not only as a founder, but as a powerful voice in the purpose-led entrepreneurship space.
