BREIF
Alice Benham is a business strategist with a bold mission: to help founders cut through complexity, simplify their strategy, and take meaningful action. With a multi-layered business spanning coaching, digital products, public speaking, a podcast, stationery, and events, Alice had built a strong reputation, but her brand identity hadn’t kept up.
She came to us ready for a visual reset. Her goal was to create a brand that looked as sharp and considered as her thinking one that would back her up when pitching to speak at major events, empower her team to create content with ease, and bring consistency across every touchpoint, from Instagram to keynote slides. She didn’t just want new visuals, she wanted a full design system that reflected her clarity, confidence, and creativity.
THE CHALLENGE
A visual identity that didn’t reflect her credibility or calibre
While Alice’s business was well-established, her existing branding lacked cohesion and felt out of step with the quality of her work. She wanted a brand that felt intentional, elevated, and trustworthy something that would immediately communicate the level of strategy and expertise behind the scenes.
A lack of tools and templates to support her growing business
Without clear brand guidelines or reusable assets, Alice and her team were spending too much time reinventing the wheel. She wanted a consistent system that could be rolled out across decks, carousels, lead magnets, and more. Saving time and making her content feel cohesive and high-impact.
A disconnect between her external presence and internal clarity
Alice knew exactly what she stood for but her brand didn’t communicate it. She wanted her visuals to reflect the simplicity, confidence, and personality that were already embedded in her work. Her rebrand needed to feel like a grown-up version of herself bold but grounded, structured but playful.
THE RESULTS
A brand that reflects her authority and builds trust
“I’m so proud of my visuals and feel they represent who I am. My community have given great feedback, and I feel more confident when sharing content and delivering talks.”
A streamlined system that saves time and scales effortlessly
“The templates are definitely my favourite outcome the new visual direction is so aligned, and it’s going to make my life 10x easier having the tools to implement them consistently.”
A renewed sense of creative ownership and brand clarity
“The whole rebrand journey has definitely contained a lot of learnings. It’s made me really question my vision and mission in a good but stretchy way.”
BRIGHT WHITE
MID GREY
HOT RED
YELLOW
“My branding felt out of date and lacking strategy, and I knew my visuals were letting me down. I wanted something bold and clean, but still full of personality, so I came to Hannah!”
“She understood my vision straight away and helped to shape an external brand which matched the internals, something I hadn't felt for years. Alongside the branding, what's been most valuable is the templates I now have which make it easy to create a cohesive and intentional design across every touch-point. Thank you Hannah and team!”
ALICE BENHAM
