Sporesight

@fbeinhhumble

www.fuckbeinghumble.com

BRAND REFINEMENT + EXTENSION
Website Design + Development
MERCH DESIGN + SOURCING

THE CHALLENGE

When Jess came to us, she had built Sporesight around a brilliant, unconventional idea but her homemade brand and website weren’t doing it justice. Without a professional identity or clear design system, the business felt disheveled and unpolished, which made it harder for Jess to fully take herself and the brand seriously.

She was unsure of how to position the brand in a way that reflected the unique, future-focused concept she was building. Despite having a strong vision, she struggled to communicate it clearly, and the lack of a cohesive visual identity was holding her back from confidently stepping into her next chapter and sharing Sporesight with the world.

STRATEGY

Our first priority was to deeply understand the Sporesight concept a blend of futurism, nature, and mushrooms and extract the key themes that would shape both the brand narrative and visual identity.

Through a collaborative discovery process, we helped Jess refine how she talked about the brand, making the complex ideas behind Sporesight more accessible and compelling to her audience.

The strategy focused on positioning the brand as bold, forward-thinking, and credible, while staying grounded in its natural roots. This gave Jess not only a clearer way to articulate her vision but also a brand framework she could confidently build upon as Sporesight grows.

DESIGN

With clarity around the vision, we translated the Sporesight world into a clean, adaptable brand identity that balances bold futurism with organic, nature-inspired elements.

The design system pairs sharp, confident typography with subtle natural textures and colour palettes that reference the mushroom world without becoming overly literal.

The result is a visually distinctive brand that feels elevated, professional, and entirely ownable. For the website, we carried this energy through creating a sleek, editorial-style site that gives Jess a platform to showcase her work, attract opportunities, and finally feel proud to share her brand with the world.

“I had a great idea with a self-designed creative identity, which felt dishevelled and unserious. I felt unprofessional, so I didn't take my work seriously.

You've given me a BEAUTIFUL, clean, adaptable brand which heroes bold futurism while being grounded in nature and mushrooms. Now I'm taking the idea and myself seriously, and can't wait to share it.”

JESS | FOUNDER SPORESIGHT