THE BREIF
When Hannah came to us, she was ready to transform What Is Wealth from a personal project into a powerful, stand-alone brand. After years of operating under her own name, she wanted to create a brand that felt bigger than just her — one that established her as a trusted, credible expert in the finance space and reflected her mission to make wealth building accessible, empowering, and values-aligned for women.
Alongside launching her podcast and expanding into corporate workshops, she needed a visual identity and website that would confidently position What Is Wealth as a forward-thinking financial education platform. The goal was clear: help her move from being seen as “just another financial educator” to a leading voice redefining wealth for a new generation.
THE CHALLENGE
A personal brand that felt limiting and too closely tied to her name
Hannah felt her existing brand was too heavily anchored to her own identity. She wanted to step out from behind her name and build a distinct, memorable brand that could stand on its own. One that would support press, partnerships, and future growth.
A website that lacked credibility and wasn’t supporting growth opportunities
Her previous website didn’t convey the authority or polish needed to secure press coverage, speaking engagements, or new corporate offers. She knew that to confidently pitch herself and be taken seriously in the finance space, she needed a brand and site that matched her expertise.
A brand experience that didn’t reflect her bold, modern approach to finance
While her mission was clear, to empower women to build wealth on their own terms - her branding lacked the personality, energy, and sophistication to truly connect with her audience and stand out in a male-dominated industry.
STRATEGY
We started by digging deep into Hannah’s mission, audience, and long-term vision. She wanted What Is Wealth to feel bigger than a personal brand and to become a trusted, go-to financial education platform.
We worked together to define a brand purpose rooted in empowerment and ethical investing, helping women feel confident, in control, and excited about building wealth on their terms.
We mapped out a clear customer journey that would guide visitors from discovering her educational content to booking workshops and engaging with her new podcast. By developing a strong brand voice and positioning, we ensured every touchpoint from headlines to calls-to-action, clearly communicated her authority, expertise, and values.
DESIGN
Visually, we created a sophisticated, welcoming identity that felt approachable yet smart. A true reflection of Hannah’s personality and her modern approach to finance.
We designed a logo system and a suite of visual elements to inject personality and create consistency across her content. A bold yet elegant colour palette and clean typography gave the brand a sense of energy and credibility, while still feeling accessible.
The website was carefully crafted to not just look beautiful but to act as a powerful conversion tool. Together, the new brand and website positioned Hannah as a leading voice in financial education, ready for press features, corporate partnerships, and future growth.
THE RESULTS
landed major press features (Women’s Health and The Telegraph) and podcast interview requests.
"I combined my rebrand launch with a visibility push so I landed major press features and podcast interview requests. That then generated a retainer as a paid media expert in the finance space. I was selected as an expert to comment on fintech trends which then led to my first speaking gig."
A website and brand that do the heavy lifting in building trust
"Without this rebrand I wouldn’t have been putting myself out there as much and I don’t think my previous brand / website would have generated the inbound opportunities as it didn’t fully convey me as a specialist and authority in the industry with a unique POV."
Expanded offers and new revenue streams
"I expanded my revenue streams to include financial wellbeing workshops for corporates and I know my website looking polished gives me more credibility for these kinds of opportunities which were all inbound."
“Before I had my rebrand I didn't like that I was creating everything just under my name - I wanted the business to have it's own identity to coincide with a podcast launch.”
“The work process was great and you really took what I had and made something that fits so perfectly and I feel like has a lot of personality and longevity. I am now more confident in sharing my website and pitching myself for opportunities”
HANNAH | FOUNDER
